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Lexus Difference: Improving Car Shopping For Women, Minorities and Millennials
In an era of the evolving consumer, dealers and automakers are trying to figure out how to market to specific audiences. From Gen X to Millennials, the question of how to reach a certain group is...
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Study Ranks Mercedes-Benz Dealers Highest In Customer Satisfaction
In the 2015 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Benchmarking Study, Mercedes-Benz dealerships ranked highest for the seventh year in a row. The study measured the treatment...
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Will The Lexus No-Haggle Price Program Work?
We told you yesterday Scion is experimenting with shifting many of their sales processes online. Apparently, Lexus, another Toyota company, is going to try a one-price experiment. In 12 of its retail...
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Lexus Tops American Customer Satisfaction Index For 2015
American Customer Satisfaction Index scores are in and Lexus is the winner. The ACSI reported Aug. 25 Lexus scored the highest among individual automakers, winning with the same score they had in...
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BMW’s Incentives May Have Helped It Take Top Sales Position
In 2015, BMW narrowly outsold Mercedes-Benz and Lexus to hold onto its top position in the U.S. luxury-car market. However, according to a report by Bloomberg, the company may have retained its status...
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World’s Largest Lexus Dealership Focuses On The Customer Experience
Bob Rohrman’s Lexus of Arlington is clearly focused on providing a superior customer experience. The world’s largest Lexus dealership was initially opened on Independence Day 2015, and offers an...
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2018 J.D. Power Dependability Rankings
The 2018 J.D. Power Dependability Rankings are in, and the title of most dependable mass-market brand after three years of vehicle ownership goes to Buick, while luxury brand Lexus took the top spot in...
View ArticleTech Startup Signs Major Deal With Luxury Brand
A vendor in Silicon Valley has just received millions of dollars in funding and signed an impressive contract with a major luxury brand. Roadster, a leading automotive vendor in creating a seamless...
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